Marketing Yourself and Your Art  
Using Social Media

In July, the El Dorado Hills Arts Association will be hosting a demonstration on details of how to use social media to market your art, a panel, and an open discussion about marketing your art. You can learn about:

• The most common social media sites (Facebook, Instagram, TikTok, and X) and how they are generally used.
• Running Facebook and Instagram accounts as a business (+Meta business suite and how to use it)
  • A walk through of how to post on different platforms
    
  • How to format posts on each site: image sizes, text, visuals, etc.
    
  • How often to post
    
  • Insights: Meta's tool for tracking the performance and demographics of people viewing your content
    
• How to boost posts
  • What & when to boost
    
  • How to target your audience
    
• Avoiding scams and protecting your accounts from being hacked
• QR codes
  • Static vs dynamic
    
  • How to avoid dysfunctional or broken QR codes